Kamis, 02 Januari 2014

Latest modern science | Go now! Kidd's book a wonderful intro - Si Bejo Science

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Latest modern science | Go now! Kidd's book a wonderful intro - Si Bejo Science

Doctor Who writer Terrance Dicks said that when he wanted to do research on a subject for a script, he would head to the library, and go straight to the kid�s section. Books for kids or young adults, he found, gave him all the major information he needed, but in a much more approachable and concise form than books for adults.

With that in mind, a lot of academics might want to have a look at Go: A Kidd's Guide to Graphic Design by Chip Kidd.

What you can�t see from the cover image at right is that this is a big book, with big text. It has a cardboard cover, like you associate with young kid�s books. And the interiors look gorgeous, a real kaleidoscope of different images and looks.

This book is playful. When you open up the cover, inside it reads:

Congratulations, you have decided to open this book, even though you have no idea what it�s about because the cover doesn't tell you much. In fact, the cover is weird weird and seemingly at cross-purposes with the message and possibly even a bit pretentious. And you know what? That was a design decision. Yes, indeed. Whether you realize it or not, most of the decisions you make, every day, are by design.

It�s friendly. Early on, Kidd asks the reader,  �Why should you  believe me?�, and gives a self-deprecating answer:

Overall, I think I�ve done over 1,000 book covers to date. That fact alone, of course, doesn't necessarily prove that any of them are good.

It�s informative, for a new reader who has never thought about design before. Make no mistake, this is an introductory book.


Chapter 1 lays out a lot of basic elements that go into graphic design, like size, colours, negative space, and image quality. There are a lot of concepts, each given 2-4 pages or so.


Type gets a chapter all to itself, in Chapter 2. As with Chapter 1, you get briefly introduced to the lingo (points, leading, etc.) through a lot of examples.

Chapters 3 and 4 are short, asking, �What are you trying to communicate?� (content) and �How are you trying to communicate it?� (concept).

Chapter 5 provides a series of short projects to get the creative juices flowing. They range from �start a collection� to �remake something you love� to �make a logo for a cause you believe in.�

Most of the stuff in this book I have covered in the last few years writing this blog. But even though all the material here is basic, and I already knew it, the book is so engaging that I was never bored revisiting material I already knew. I wanted to see how Kidd would explain it to me.

Go is allegedly aimed at young people, but it�s perfect for a novice of any age. It never feels condescending, and never feels like the good stuff is being held back for when you�re older. Go is a great place for anyone to start thinking about design, even a grown-up working towards a Ph.D., or a grown-up who got one years ago.

Bonus quote from this interview:

Your book talks a lot about fonts. Why do you have such strong feelings about them?
I want everyone to educate themselves more about typefaces � a lot of them won�t hold up to the test of time, and will look super dated in 10 years.

Like Comic Sans?
Yes, I think it�s terrible. It�s the 8-track tape of typefaces, but you see it everywhere!

External Links

Go: The book
Good is Dead: Chip Kidd�s home page


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