Today�s poster comes from Sam Hardman on
Twitter, and is used with his permission. You can click to enlarge!
This poster pulls off a few things that
could have been disasters, but work here because there is not a lot of stuff. Normally, I advocate either columns, or rows, but this one kind of has a mix, as shown by the reading order:
You read down, then across, down, then down and across, and so on. But because this poster is four simple quadrants, without a huge amount of text, you can grasp the order quickly.
The clear headlines, �The experiment� and �The results� effectively structure the poster into top and bottom halves, then the columns do the rest. I wondered if the lines were all the necessary, so I tried removing them:
The poster works without the horizontal lines on the bottom �Results� section. This reinforces my theory that generous white space is almost always better than black lines in creating sections on a poster.
The top section isn�t quite as clearly defined, because the author�s name and institution are a bit
too prominent. They need more �down pop.� De-emphasizing those text sections does two things. First, they don�t compete with the title. Second, they create breathing room between the title and �The Experiment� section heading, which would more clearly delineate the top half of the poster.
Apart from some of these minor spacing details, this is a clean design that is very approachable and attractive.