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Jumat, 04 Maret 2016

Latest modern science | Critique double feature: Grunge vision - Si Bejo Science

This week�s contributions come from Martin Rolfs. He�s kindly permitting me to show not one, but two posters. Click to enlarge!


This one was presented at the 2014 Vision Sciences Society meeting in St. Pete Beach, Florida.

There�s a few notable elements here. First, the authors have put picture of themselves. I�m not a huge fan of this approach, but these photos are relatively unobtrusive, good images, and they help with the overall �street wall� aesthetic.

I love that the first part of the poster is titled, �What�s this about?�, which gets to the point and fits the informal graphic style of the poster. From there, things flow well to the experiment, results, and conclusion. I was a little unsure when I was supposed to read �Determining the time course� in the lower left corner, though.

Here�s the second poster, presented at the European Conference on Visual Perception in Belgrade, 2014.


This one is, in my mind, a little less successful than the first.

The poster again starts strong with �What this is about�. But after that, the reading order is less clear. Perhaps because this poster is in portrait orientation rather than landscape, the material on this poster is too crowded together. For example, the Y axis label is almost touching the arrow emerging from �Evidence for signal�. The results and the all important bottom line are not as clearly highlighted and differentiated as in the previous poster.

The colour scheme also feels less successful; the bright yellows feel a little too garish for my taste. Likewise, I think the idea of using red and green in the title is to exemplify chromatic contrast, but when I look at the title, I just think of Christmas. The colours in the title might violate the Sommese rule: type it, or show it, but don�t do both.

Martin�s posters are fascinating because they have a strong graphic sensibility, which is rare enough in academia. But even more rare is something that embraces grunge typography. Some examples of the form, courtesy of a Google image search:


This is not a neat look. There is splatter and rough edges. Despite the rough look, it takes skill to bring it all together. I appreciate Martin�s skill in creating such a strong visual identity for his posters.

External links

The rise and fall of grunge typography

Kamis, 09 Juli 2015

Latest modern science | Make this your working title for every poster - Si Bejo Science

When you�re laying out your poster, instead of typing in the title you put in your abstract, put this:


�No one has to read this crap.�

Frame grab from this interview with Ed Yong. Ed has this posted above his desk as advice for freelancers, but the advice is equally appropriate for poster makers.

Nobody owes your their time at a conference. Nobody has to stop at your poster. Nobody has to talk to you.

Let that harsh realization guide your editing and design to make something that another person, who is not you, who is not invested in the project, wants to read.

Update, 1 October 2015: This quote apparently originated with Tim Radford. (Radford�s rule #6.)

Kamis, 05 Maret 2015

Latest modern science | The Capra principle - Si Bejo Science

At the most recent Oscars, Ben Affleck quoted this man, legendary director Frank Capra:


Capra said:


There are no rules in filmmaking. Only sins. And the cardinal sin is dullness.

Despite being a bit of a movie nerd (I paid my way through university working mostly as a movie theatre projectionist), I�d never heard this quote before, and love it. And t applies so well to conference posters as well as films.

About the only rule about poster making is that your poster has to fit within the allotted space. Beyond that... you have free reign.

Yes, conference organizers may tell you that you need to have an abstract. An institution may grumble about whether you have the institution�s logo on the paper. But I have yet to hear anyone say that they were stopped from presenting a poster because of such thing. I often joke, �There are no poster police!� or �Let anarchy reign!�

But... as Capra knew, �no rules� does not mean everything is equally good. Some ideas are better than others, or work better in some contexts than others. And like movies, a dull conference poster is � in either the content or the design � is a sin. The good news is that dullness is only a venial sin. You can do your penance by making your next poster better.

Kamis, 03 Juli 2014

Latest modern science | Lessons from Facebook: use more photos - Si Bejo Science


People like photographs. Here�s some evidence from Social Bakers. This graph shows the most popular posts on Facebook: overwhelmingly, they�re photos.


That wasn�t because 87% of Facebook posts are photographs, either: only 75% of Facebook posts are photos.

You can also check out how Google Plus users use that network. Watch how photos get more and more popular.




This suggests that if you want people to stop at your poster, you should work hard to find relevant photos. Make those photos big and prominent.

And I do specifically mean photos, not just pictures. Graphs probably are not going to have the same attention grabbing impact.

Hat tip to Joanne Manaster.

External links

Photos Are Still King on Facebook 
10 Significant Things You Likely Didn't Know About Social Media But Should

Photo by Marla Elena on Flickr; used under a Creative Commons license.

Kamis, 05 Juni 2014

Latest modern science | Can it be too simple? Plus, critique and revision: number processing - Si Bejo Science


Andrea Quintero asked:

Can a poster be too boring/simple?

Before I answer, I want to distinguish that posters are about both form and content. In the context of this question, I think �simple� is mostly about the form of the poster � the layout and the graphic elements � not the content. Having too little content doesn�t make a poster �simple�: it makes it stupid.

If you read regularly, you�ve probably realized that I am a believer in simplicity. �Take out the trash� is often my first response to trying to make a poster better. Can a poster be too simple?

I was little surprised to realize that my answer is, �Yes.�

Posters are visual displays. So, a poster with no visual elements is too simple. Here�s something that doesn�t have much business being a poster:

A title and a bunch of paragraphs (even cleanly laid out ones) do not a poster make.

Here�s Andrea�s poster:


She noted that it was influenced in some ways by posters here on the blog. I think the dropped caps may have come from here, as I�ve used them occasionally, but haven�t seen too many other people use. On this poster, the dropped caps are causing problems. From a distance, they �pop� as random letters. This is one symptom of this poster�s need for a stronger sense of hierarchy.

The title, which should always be the most visible and important thing from a distance (it�s your highway sign) is getting lost. The �Attention Network Test,� �Enumeration,� and �Magnitude comparison� headings are popping out first.

Speaking of which, the words �Attention Network Test,� �Enumeration,� and �Magnitude comparison� are doing double duty here. They are both acting as headings, and they are part of a sentence. But the rest of the sentence is lined up at the top of the headings, which breaks our normal expectations.

Let me change the size of the text in this sentence. See how everything lines up at the bottom of the letters along the baseline, not the top?

Anytime you want to use different size text in a sentence, it�s better to line up the bottom than top.

I suggested using slightly more subdued colours for the graphs, rather than the bright primary colours.

The central rows of data are not a bad idea, but they look crowded and busy. The text on the ends bracketing them also look dense.

Andrea wrote that the poster has most of my dissertation work, and that �It is all precious and important to me.� That can be a warning sign. Writers have a saying:

You have to kill your darlings.

That is, there is stuff you might love for some reason. But you often have to edit out stuff you love because it just doesn�t work in the larger context of the story you�re trying to tell, or the time constraints of the medium, or what have you. You have to be ruthless.

After our discussion on Twitter, Andrea went away and created this revision:


I think this is a much improved version. The dark colour band of the title gives it some visual weight, so it�s clearly signifying it as important without increasing the font size. The �popping� dropped caps are gone, and the colours in the graphs aren�t fighting with each other any more. I think the poster still needs a stronger hierachy in the text, but there�s no doubt in my mind that this revision is the better poster.

The poster went well, and Andrea wrote:
I got many compliments on my design. Thanks for the advice!

Kamis, 20 Februari 2014

Latest modern science | The excellent, the bad, and the generic - Si Bejo Science

Jillian Deines went looking for inspiration for her posters the way most of us try to solve problems now. She searched on Google. Because Google customizes search results, my hits might not look exactly like hers, but this is what I got when I looked for �scientific posters� (click to enlarge):


Not exactly an inspiring collection. Then, up in the corner, it offers hope!A collection of related images on excellent scientific posters! I visiting those images, and...


Um. I can�t say these stand out as particularly stunning. At the least, most look far too dense.

The first image also offered me a chance to look at bad scientific posters. I went and looked at those, and...


Again, I don�t see a lot of differences in what�s on display in the excellent set of search results, the bad, and the generic.

The lesson here? I�m not sure. Maybe it�s that the difference between a good poster and a bad one is about the details, not the general layout. Maybe it�s that there are very few truly expertly designed posters, for reasons that I�ve discussed on the blog (scientists are amateurs at design, short time frame, and so on).